Embracing the Attributes of IP Cloud

Presenters : Arnaud Caron - MediaKind

Year : 2019

dlp_document_download : C U R A T E D B Y I P S H O W C A S E T H E AT E R AT N A B – A P R I L 8 -11 , 2 01 9 A new approach to media delivery: Embracing the attributes of IP Cloud Arnaud Caron, Head of Portfolio Core Mediakind Welcome to MediaKind… 2 What We Offer Global leader - media processing, delivery, and TV service platforms for Broadcasters and Cable, Satellite, Telco, and OTT TV operators Technology investor - Approximately 1,000 HC in R&D Innovation driver – Media is our passion, Consumer experience drives us Media Platforms – 75+ Telco & Cable Operators with 19M subscribers Media Processing ‒ 2,000+ Broadcasters, Pay TV & OTT operators Media Delivery ‒ 60+ Cable & Telco Pay TV operators Product Delivery & Support Services Media Delivery Cloud DVR & Timeshift TV Optimized AV Additional value Content Mgmt. Sys. (CMS) Advertising & Content Rights Distribution Support and Services Media Platforms MediaFirst Mediaroom Media Processing H/W Compression S/W Compression Who We Are Segments We Serve Global footprint, diverse customer base USA UK Israel France India China Key R+D Locations C U R A T E D B Y I P S H O W C A S E T H E AT E R AT N A B – A P R I L 8 -11 , 2 01 9 Agenda 1. IP as an enabler technology 2. Cloud for Media C U R A T E D B Y I P S H O W C A S E T H E AT E R AT N A B – A P R I L 8 -11 , 2 01 9 IP as an enabler technology Broadcast Challenges • Industry -specific interfaces ‒ Impedes ability to scale and grow operation efficiently ‒ Maintaining broadcast specificities: latency, reliability and uptime • Separate Broadcast & IT infrastructures ‒ Increases opex and inhibits flexibility ‒ Removing technical and cost barriers for scaling and evolving • New entrants able to offer compelling services, faster to market ‒ How to leverage virtualization and other agile processes? ‒ Enabling larger variety of commercial models 5 Equipment Center in 2020s 6 Why IP for Contribution, Live Production, & Playout? 1. To enhance the flexibility & agility of the video plant 2. Compatible with network interfaces on commodity Ethernet switches and commodity servers 3. Flexible association of streams into desired groups of media 4. Network -based registration and discovery of devices, streams, and media capabilities 5. Denser than SDI and inherently bi -directional 6. Agnostic to specific video format (resolution, bit depth, frame rate, etc.) The "on -ramp" to the software -oriented , virtualized video production plant 7 Simplifies and Reduces Cabling Example: 4K Ultra -HD OB Truck 8 Equivalent amount of 3G -SDI cabling required 37 RU 4 Racks 1 Rack 10 RU IP/Ethernet Photos courtesy of NAB18 IP Showcase • If we don’t align on standards, we lose the "network effect" of interconnected best -of - breed devices • We also lose the solid foundations to build higher levels of standardized capabilities 9 Industry Consensus on All - IP Standards & Specs? Broadcast Migration to "All IP" The IT transformation of Broadcasting • Joint Taskforce on Networked Media (JT -NM) created ‒ Defined the "All IP" architecture and did a gap analysis ‒ Laid out the roadmap for open interoperability (regularly refined) • Fostering Broadcast transformation ‒ From media -specific to IT -based interfaces, protocols and infrastructures • Real -Time Professional Media over IP standards 10 SMPTE ST 2110 - x Suite of Standards 11 • ST 2110 -0 Roadmap for the document suite • ST 2110 -10 "System Timing & Definitions" • ST 2110 -20 "Uncompressed Active Video" • Based on RFC 4175 • ST 2110 -30 "PCM Digital Audio" • AES67 • ST 2110 -40 "SMPTE ST 291 -1 Ancillary Data" • Captions, subtitles, time codes, active format description, dynamic range, etc. • Co -developed with IETF as new RFC 8331 RTP Payload for SMPTE ST 291 -1 • ST 2110 -21 "Traffic Shaping & Delivery Timing for Video" • ST 2110 -31 "AES3 Transparent Transport" • Includes compressed audio • ST 2110 -22 "Compressed Video" • RP 2110 -23 "Single Video Essence Transport over Multiple ST 2110 -20 Streams" Approved & Published! Leverage IP Standards vs. Reinventing the Protocol Stack 12 x Gbps fiber, copper IEEE 802.3 Ethernet RFC 791 IP Internet Protocol RFC 3550 RTP Real -time Transport Protocol ST 2110 -20 ST 2110 -40 ST 2110 -30 Video Audio ANC Data RFC 768 UDP User Datagram Protocol IEEE IETF SMPTE The "Stack" of Standards is stacking up! 14 Media Flow Transport (putting r -t media in IP) Synchronization between Flows Flow Description Discovery / Registration / Identity Flow Control & QoS IETF RFC 4175, AES67 / IETF RFC 8331 IEEE 1588 PTP / SMPTE ST 2059 Profile AMWA IS -04 IETF RFC 4566 SDP AMWA IS -05, IS -06 SMPTE ST 2110 C U R A T E D B Y I P S H O W C A S E T H E AT E R AT N A B – A P R I L 8 -11 , 2 01 9 Cloud for Media Cloud – a fog of terminology 17 Microservices Containers Docker Kubernetes Virtual Machines Hypervisors Openstack Serverless AWS Azure GCP IaaS PaaS Orchestration Hypervisor Elastic Compute Unikernel Cluster Private Cloud Public Cloud Hybrid Cloud Virtual Private Cloud SDN NFV Cloud aims 18 Scale Automation Repeatability Agility Flow Media High Availability The Value of Cloud Solutions 19 Up to 40% capex and opex saving opportunities Revenue growth opportunities Leverage Network and Infrastructure Infrastructure Agnostic Hardware cost reduction Streamline Services & enable Cloud Operations Full Automation Fast Time to Market Develop Business Best Customer Experience Embrace Innovation Cloud - based Operation Opens a New Era of Applications 20 BOOST OPERATIONS AS -A -SERVICE Ad Insertion Cloud Disaster Recovery Scale Offload NEW APPLICATIONS On Demand Live Events PRIVATE CLOUD PUBLIC CLOUD Hybrid CLOUD Agile Ops Improve Efficiency Fast roll -out DATACENTER Sunshine is peaking for media! 21 Industry is getting there • E2E video chain evolved to Cloud awareness • Enhanced performance with Cloud native SW & available HW acceleration • DevOps and IT practices enabled for Media & Broadcast • Flexible pay as you use models Matured Cloud • Strong Operations capabilities and infrastructure • Cloud foundation OpenSource tools are reliable and mature • Evolution of accelerated technology for appliance / Private / Public Cloud Overcome media barriers • Standards for end -to -end to IP adoption • Cloud Network are media - friendly • Benefit for Cloud / IT attributes are possible now for Media Cloud native media portfolio… 22 Cloud agnostic : deploy on private or public clouds SW orchestration for roll -out, scaling and services management Microservice architecture Qualify once, deploy anywhere C ommon deployment management and analytics Seamless interface to private and public cloud Analytics and Monitoring Application Management Containers Media µService Media µService Containers Media µService Media µService Operating System Operating System Micro -services, Containers and Networking Application Management & Monitoring Bare metal High -Level Management Infrastructure Cloud Native Portfolio architecture Building turnkey SaaS media solutions 24 CDN MediaKind Components Operator Network Google Cloud Platform Content Ingest VOD Ingest Linear Ingest Unmanaged (OTT) PCs Smart Phones Tablets Smart TVs OTT player Managed STBs Operator Content Distribution Local origin CDN Interconnect Consume Store Deliver Process Source Interconnect MediaKind Service Center C U R A T E D B Y I P S H O W C A S E T H E AT E R AT N A B – A P R I L 8 -11 , 2 01 9 Thank You Arnaud Caron, Mediakind Arnaud.caron@mediakind.com