Content owners are under pressure to deliver an increasing volume of live content, while keeping costs to rights takers and viewers in an expanding market of territories competitively low. In this presentation, we will explore the potential of hybrid IP and satellite workflows to meet growing content demand.
File Type:
pdf
Categories:
Cloud and WAN
Presenters :
Chris Clarke - Cerberus
Year :
2022
dlp_document_download :
Integrating Broadcast-Grade IP and Satellite for Live Video WorkflowsChris Clarke, Cerberus Tech Ltd §9 years as a military communicator in the Royal Signals, British Army.§5 years as a defencecontractor (civilian).§Skynet 5 & Reacher / SCOT. §Design, Test and Integration of the CMS.§1 year as an engineering contractor for M&E company.Who was I? §Chris Clarke, CEO, Cerberus Tech Ltd.§https://www.linkedin.com/in/chrisclarkeuk/§Started out as Cerberus Satellite Services Ltd.§KA Band IP Satellite Services for Film and TV Productions.§Established as a managed service provider for live video over IP in 2015.Who am I? §24/7 linear service distribution§Occasional Use§Broadcast§Sport§IP based toolkitsWhat does Cerberus Tech do? Livelink Service NetworkLivelink Satellite Te l e p o r t C o n n e c t i o n s The technical and logistical challenges of moving broadcast-grade, low-latency feeds, around the world are certainly a reality. While IP has proven to be a cost-effective and flexible option, the familiar workflows of satellite and fibre remain the default setting for many content owners. Context Content owners are under pressure to deliver more live content than ever before, whilst keeping costs to rights takers, in an expanding market of territories, competitively low.However, there is scope for hybrid workflows to come to the fore, leveraging the benefits of both delivery methods. Context (2) Context (3)UncompressedST 2022-6ST 2110CompressedTSoIP‘wrapped’ as RIST, SRT or ZixiMezzanine format with multiple audio channelsOTTRTMPHLSMPEG-DASHCMAFWhat do we mean by IP? Satellite WorkflowEstablished primary contribution pathSD / HD / UHDOne to many?Primary vs secondaryReceivers are technically decoupled from the sourceLow operational complexityHigh resource cost IP WorkflowEstablished primary contribution path (backup)SD / HD / UHDOne to many?Primary vs secondaryTechnically coupled to the sourceHigh operational complexityLow resource cost We have coined the term 'downstream cost profile' to highlight what it costs content takers to acquire feeds in a format that is helpful to them and their ongoing content delivery or distribution chain. By highlighting the downstream cost profile, it helps to demonstrate to all stakeholders involved in a broadcast workflow where the costs are and how they can be reduced to achieve efficiencies. Many modern content rights holders are not traditional broadcasters and require their feeds delivered into IP head ends, data centre facilities and more often cloud ingest infrastructure. They do not have their own satellite reception infrastructure and so utilise service companies to achieve this for them.Downstream Cost Profile Downstream Cost Profile Contentownersareunderpressuretodelivermorelivecontentthaneverbefore,whilstkeepingcoststorightstakers,inanexpandingmarketofterritories,competitivelylow.For the last 60 years, satellite has done everything it has been asked to do, within the domain it has been asked to do it. However consumer demand has pushed broadcasters to make more live content available to satisfy their viewers and satellite has some limitations to deliver this content.Namely concurrency, geographic Footprint and format.Satellite Limitations (against the context) IP Distribution in a Hybrid Worldx6 concurrent channelsEntire environment can be stopped when not required, retaining:§All IP addresses§Source config§Destination config§Tra n s c o d e r a n d standards conversion profiles§All future schedules WebelievetheopportunityexistsforahybridSatellite&IPworkflow,offeredtothecustomer,toallowtier1contenttobedistributedtobroadcastersandforalternativefeedsand/oradditionalcontenttobe‘madeavailable’viaIP.However,theendcustomerneedsconsistencyaroundthepresentationofthecontent.Forsatellitethatnormallymeansthatthecontentisavailableonthesamesatellite/transpondereachtime,regardlessofwheretheuplinkis.Evenifthefrequencyandencryptionmaychange.ForIP,thatmeansthatthecontentisavailableatagivenIPaddresswithprotocoloptionsinarepeatableworkflow,aslastminutenetworkchangescanrendertheworkflowunusableduetofirewallsetcHybrid Workflows Hybrid WorkflowWorld Feed is made available on satellite and also as an IP feed for backup or geographic diversity.Additional content feeds are made available on the IP platform allowing the customer choice of protocol.Possible to syndicate feeds so the customer can configure their own IP output to their infrastructure.Feeds are scheduled and PAYG .Entire infrastructure doesn’t exist outside of usage. Thank youChris Clarke, Cerberus Tech Ltd
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